Fashion stylist makes 683% ROI on ads

Case Study: Fashion Stylist Makes 683% ROI from Google Ad spend in April
Client: Karima El-Hakkaoui

Niche: Personal Stylist

Program: Kajabi Essentials Package + Bundled Marketing Package (SEO + Google Ads)

Result: First high ticket sale within 8 weeks of launch and nearly a 700% return on her ad spend — fully through Kajabi. 

Let’s dive in...
The Situation
How would you like to make 700% on your money?

Not a bad return for just launching her business...

Here's the situation.

Karima came to us with expertise as a fashion stylist.

She had the credentials.

She was the Creative Director for some of the world’s most iconic fashion and beauty brands, including Harrods, Estée Lauder, Clinique, and Cosmopolitan.

She had the drive.

Karima has an all-in attitude; "I'm doing this."

She was coachable.

"Just tell me what to do and I'll do it."

What she didn’t have was a cohesive, strategic digital platform that:

• Clearly positioned her authority
• Structured her offer properly
• Guided her ideal client through a buying journey
• Converted visitors into high-ticket clients

Like many brilliant experts, she didn't know how to start or what to do next, she just knew that she wanted to win.

She was ready to build something scalable, structured, and professional.

That’s when she joined our Kajabi Essentials Program.

What We Built

Inside the Kajabi Essentials Program, we worked with Karima to:

✔ Refine and clarify her high-ticket Signature Styling offer
✔ Structure her program and community inside Kajabi
✔ Build her full website (positioning, messaging, layout, flow)
✔ Create a clean authority-driven high ticket funnel
✔ Implement conversion-focused copy
✔ Set up her product architecture and checkout flow
✔ Establish brand positioning around results, structure, and confidence

After launch, Karima invested in one of our Marketing Packages to ensure her platform wasn’t just beautiful — but discoverable and optimized for growth.

We didn’t just build pages.
We built a strategic ecosystem. 

Why Her Google Ads Are Working

Karima's ads are performing because of the entire ecosystem that we helped her build. Our team is constantly looking at click through rates, video conversion rates, cost per survey, cost per call, and eventually, if her ads profitable.

• If there's a metric that isn't performing, we'll dial into why. "Why are people falling off at a particular point?"
• We approach it from her ideal client's perspective and iterate over and over until we get it right.
• Karima is easy to work with and so motivated we want to see her win.
• She never complained or worried in the beginning. She stayed the course while we dialed in her ad campaign.
• Her confidence in us let us deliver for her.
• No shortcuts. No hype. Just a system that delivers results.

Another important metric to consider. Karima is a closer. When we got the prospect into her calendar she could sell her packages.

• She believes in her offer and is clear about it.
• She's passionate.
• People can feel that and they want to buy from her.

This combination of factors is the winning formula for Karima.

Today, I'm offering 15% off our Google Ads Pro package. If you have a clear offer and are ready to scale it, then go here to jump in.

Are you struggling with marketing and tech? Do you feel frustrated at how slow your business is growing? If you're looking for support, I've helped hundreds of people through the transformational process of building and growing an online brand...it's a fun and exciting process when done well, and a completely frustrating one when you don't have the right support.

✨ Book a clarity call

Sending you so much love, clarity, and energy in your business journey.

xo,
Marne