Coaches: Ad Campaigns That Win [3 Tips + Funnel Guidance]

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Hi, I’m Marne Semick, and today I want to talk directly to all the coaches, experts, and conscious entrepreneurs out there who are ready to market their offers but are nervous about wasting money on ads that don’t convert.

Running a digital ad campaign can be tricky, especially if you’re new to it or if your funnel isn’t clear. The good news? A few key strategies can make the difference between a flop and a campaign that brings you leads, calls, and clients.

Here are the three things I cover in this video that are essential to avoid ad failure:

1. Understand Your Funnel

Before you even think about ad copy or creatives, you need to have a clear understanding of your funnel. Where are your leads coming from, and where are you sending them?

A strong funnel moves your audience from curiosity to trust to action in a clear path. If your funnel is confusing, too long, or missing key steps, even the best ads will fail. Make sure every ad directs people to a well-defined landing page that aligns with your offer.

2. Make Your Call to Action Crystal Clear

Your audience needs to know exactly what to do next. Should they book a call, download a free guide, or register for a masterclass? Don’t make them guess.

A clear, direct call to action (CTA) is critical to getting results. If your CTA is buried in the copy or unclear, your potential clients will scroll past or ignore it altogether. In this video, I break down how to craft a CTA that gets clicks and leads to conversions.

3. Address a Problem They Want to Fix Now

People aren’t just looking for content—they’re looking for solutions. Your ad needs to address a specific pain point your ideal client is experiencing right now.

Don’t focus on features of your offer. Focus on the outcome: What problem will you solve? How will their life or business improve immediately? Ads that speak to urgent needs get attention—and clicks.

Final Tips

Align your ad with a clear, functional funnel.

Make your call to action obvious and actionable.

Speak directly to a real problem your audience wants to solve today.

If you’re ready to make your ads actually work, I’ve got a free masterclass where I walk coaches and experts step-by-step through building funnels, crafting offers, and running ads that convert.

Watch the free masterclass here:

https://www.marnesemick.com/Masterclass 

Stop wasting money on ads that don’t work. Let’s build a campaign that actually brings clients to your business! Need someone to do it for you? Go here to learn about our Agency services: https://www.marnesemick.com/agency  

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