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Hi, I’m Marne Semick, and today I want to talk directly to all the coaches, experts, and conscious entrepreneurs out there who are ready to market their offers but are nervous about wasting money on ads that don’t convert.

Running a digital ad campaign can be tricky, especially if you’re new to it or if your funnel isn’t clear. The good news? A few key strategies can make the difference between a flop and a campaign that brings you leads, calls, and clients.

Here are the three things I cover in this video that are essential to avoid ad failure:

1. Understand Your Funnel

Before you even think about ad copy or creatives, you need to have a clear understanding of your funnel. Where are your leads coming from, and where are you sending them?

A strong funnel moves your audience from curiosity to trust to action in a clear path. If ...