GoHighLevel vs. Kajabi: Why Kajabi Wins for Coaches and Creators

As a business coach for conscious coaches and experts, I often get asked about the best platforms for scaling a coaching business online. Two popular options that come up frequently are GoHighLevel and Kajabi. While both platforms offer valuable features, I firmly believe that Kajabi stands out as the superior choice for coaches and creators. Here’s why.

1. User Experience and Interface

First impressions matter, and Kajabi nails it with its user-friendly interface. From the moment I logged in, I was impressed by the intuitive design that makes navigation a breeze. Everything is organized neatly, allowing me to focus on building my content and funnels without unnecessary distractions.

On the other hand, GoHighLevel, while powerful, can feel cluttered and overwhelming, especially for those new to online business. The learning curve is steeper, and it can take more time to figure out how to maximize its features. For someone who wants to hit the ground running, Kajabi offers a smoother onboarding experience.

2. Comprehensive All-in-One Solution

Kajabi is truly an all-in-one platform that allows me to manage my courses, membership sites, marketing, and more—all in one place. I can create beautiful landing pages, build sales funnels, and even manage my email marketing without needing to integrate multiple tools. This integration saves me time and ensures a seamless experience for my clients.

GoHighLevel also offers an all-in-one solution but tends to focus more on CRM and agency features. While this is beneficial for agencies, it can be too complex for coaches and creators who simply want to deliver content and connect with their audience. Kajabi’s focus on education and community-building aligns perfectly with what we need as coaches.

3. Course Creation and Delivery

As someone who helps coaches develop their programs, I can’t stress enough how essential a robust course creation tool is. Kajabi provides a seamless course-building experience, with easy-to-use templates and the ability to customize every aspect of the course layout. Plus, the built-in features for quizzes, assessments, and drip content make it incredibly easy to engage and retain students.

While GoHighLevel does have course creation capabilities, they are not as refined as Kajabi’s. The lack of customization options and more cumbersome interface can make course creation feel like a chore rather than an exciting part of the process.

4. Marketing and Automation

Marketing automation is key to scaling any coaching business, and Kajabi shines in this area. With its powerful email marketing tools and automation features, I can create tailored campaigns that nurture leads and convert them into clients. The ability to segment my audience and deliver personalized content helps me connect with my clients on a deeper level.

GoHighLevel offers marketing automation tools as well, but they can feel more geared towards agencies rather than individual coaches. If you're looking for a platform designed specifically for coaches and creators, Kajabi’s marketing tools are more straightforward and effective.

5. Community and Support

Finally, I’ve found the community and support surrounding Kajabi to be exceptional. The Kajabi Tribe is a vibrant community of like-minded entrepreneurs who are eager to share insights, strategies, and encouragement. Plus, Kajabi’s customer support is top-notch, with responsive help that makes troubleshooting a breeze.

While GoHighLevel has a supportive community, it doesn’t quite match the warmth and camaraderie found in Kajabi’s circles. As coaches, we thrive in environments where we can connect, share, and grow together, and Kajabi fosters that spirit beautifully.

Conclusion: Kajabi Is the Clear Winner

While both GoHighLevel and Kajabi have their merits, I believe Kajabi is the clear winner for coaches and creators looking to build and scale their online businesses. With its user-friendly interface, comprehensive all-in-one features, seamless course creation, effective marketing tools, and supportive community, Kajabi truly supports our mission of helping others and achieving our business goals.

If you’re ready to take your coaching business to the next level, I highly recommend giving Kajabi a try. It might just be the game-changer you’ve been looking for!

I hope this has been helpful!  

Marne Semick

Coach and Business Expansion Expert.

Need some help?  Book some time with me and let's see if Kajabi is right for your expert-based business.