3 Reasons Your Online Coaching Business is Failing (How To Fix!!!)

Free Training On How To Build A Million Dollar Coaching Business: https://www.marnesemick.com/Masterclass 

Free Kajabi Launch Tutorial: https://www.marnesemick.com/kajabi-launch-training 

Hi, I’m Marne Semick, and today I want to get real about something many conscious coaches, experts, and service providers struggle with: why your coaching or expert-based business might not be working—and what you can do about it.

Launching a coaching business or digital course isn’t just about passion, expertise, or even having a great idea. There are practical, often overlooked reasons why amazing people with amazing content don’t see results. I’ve seen it hundreds of times with clients, and I want to share the top three reasons and how to avoid them.

1. Hiring the Wrong Person to Build Your Offer
One of the biggest mistakes I see is when someone who has never sold an offer or built a business tries to create your program, landing page, or funnel. It’s tempting to hand it off to someone because it seems “simpler,” but if that person doesn’t understand your audience, your messaging, or the technical pieces of selling online, it can be a disaster.

You need someone who understands not just how to “build” a course, but how to craft a system that actually converts. This is why I work with my clients to design and build everything from offers to funnels with proven strategies that attract paying clients, not just a pretty website.

2. Thinking “If I Build It, They Will Come”
Here’s the harsh truth: just creating a course, landing page, or membership site does not mean people will show up. You can have the most beautiful Kajabi platform or perfectly crafted program, but without traffic and visibility, your offer will sit there silently.

This is where marketing strategy, social media, SEO, and ads come in. You need a plan to bring people to your offer consistently. Even if your content is incredible, it won’t sell itself.

3. Not Understanding or Caring About Your Customers’ Experience
The final reason so many businesses fail is because they don’t take the time to understand the customer journey. How easy is it for someone to sign up, understand your offer, or experience transformation? Are your emails, automations, and touchpoints guiding them smoothly from interest to purchase?

Marketing automation is not just “tech stuff”—it’s about delivering a seamless, high-value experience to your clients so they feel supported, confident, and ready to say yes. Ignoring this is a silent killer for online businesses.

The Fix
Hire the right team or expert to help you build an offer that actually converts.

Drive traffic consistently using marketing strategies that reach your ideal clients.

Focus on the client journey from first touch to transformation—your marketing automation should nurture and guide them.

When these three pieces are in place, your coaching or expert business has the structure, visibility, and client-centered experience it needs to thrive.

If you’re ready to build your coaching business the right way and avoid these common pitfalls, I’ve got a free masterclass for you. You’ll learn the exact steps I used to build my first $1mm in my coaching business—even if you don’t have technical skills or a huge audience.

Sign up here to watch the training: https://www.marnesemick.com/Masterclass 

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