High Ticket Vs. Low Ticket For Coaches (Which One To Go To Market With)

Free Training: How To Bill $1mm/Year As A Coach Or Expert: https://www.marnesemick.com/Masterclass  Kajabi Launch Tutorial: https://www.marnesemick.com/kajabi-launch-training 

High Ticket vs. Low Ticket Offers for Coaches: Which One Should You Choose?

As a coach, one of the most important decisions you’ll make is how to structure your offers. Should you go for high-ticket offers that promise large returns per sale, or should you focus on low-ticket offers that bring in more volume? Both strategies have their merits, but each comes with its own set of challenges.

Let’s break down the pros and cons of high-ticket and low-ticket offers and see which option might be the right fit for your coaching business.

The Case for Low Ticket Offers
Low-ticket offers are priced at a more accessible level, typically ranging anywhere from $27 to $500. These offers can be in the form of smaller digital products, online courses, or workshops that don't require as much investment from your clients.

Pros of Low Ticket Offers:

Easier to Sell to a Broader Audience:
Low-ticket items are much more affordable, making them easier to sell to a wider audience. This price point lowers the barrier to entry and encourages people to purchase without overthinking it.

Quick Wins:
With lower pricing, you can often achieve quicker sales cycles. Clients may be willing to make a smaller commitment without the pressure of a larger financial investment.

Volume Potential:
With a successful funnel in place, low-ticket offers can provide a consistent stream of revenue. As your audience grows, so can your sales, which can build a steady income.

Cons of Low Ticket Offers:

Larger Audience or Bigger Budget Needed:
To make a significant income from low-ticket offers, you need either a large audience or a substantial ad budget. Without either, you may struggle to see a substantial return on investment. The math doesn’t always add up unless you have thousands of people in your funnel.

Harder to Scale Profitably:
While low-ticket offers can make sales easier, they typically bring in smaller amounts per sale. Unless you have an extensive product suite or upsell strategy, it’s harder to scale profitably. You’ll need a lot of clients to generate the revenue that a single high-ticket sale can offer.

Lower Perceived Value:
Sometimes, the low price tag can lead potential clients to undervalue the transformation or expertise you offer. There’s a fine line between offering value at a low price and underpricing your services, which can inadvertently diminish your brand.

The Case for High Ticket Offers
High-ticket offers, on the other hand, are priced anywhere from $1,000 to $10,000+ and typically come with a much more significant value proposition, such as 1:1 coaching, in-depth programs, or personalized services.

Pros of High Ticket Offers:

Fewer Sales for Higher Revenue:
The most obvious benefit is that high-ticket offers allow you to make a lot more money from fewer sales. This can create more sustainable income while focusing on delivering high-quality results for a smaller group of clients.

Premium Clients:
Clients who invest in high-ticket offers are often more committed to seeing results. They’re usually more serious and have a higher level of commitment, which can translate into better outcomes for both you and them.

Scalability with Fewer Clients:
You can make more money with fewer clients, which means less time spent on finding new clients and more time delivering the transformation. High-ticket clients are often willing to pay for a premium experience, which lets you scale at a more manageable level.

Cons of High Ticket Offers:

More Effort Per Sale:
Selling a high-ticket offer requires a more strategic sales process. You often need to nurture your leads for longer, address objections, and sometimes even offer payment plans to make the offer more accessible.

Smaller Audience:
Because of the price point, high-ticket offers tend to appeal to a smaller audience. Not everyone is ready or able to make that financial commitment, which means you need to have a highly targeted marketing strategy.

Longer Sales Cycle:
High-ticket sales typically take more time to close. Clients need to feel confident about their investment, and you’ll need to build trust over time. This can be a challenge, especially when you’re just starting out and don’t have as much social proof or testimonials to back up your claims.

So, Which One is Right for You?
The decision between high-ticket and low-ticket offers really comes down to your business goals, your audience, and where you are in your coaching journey.

If you're just starting out and you don’t have a large audience or a big budget for ads, low-ticket offers might be a good starting point. You can build your email list, nurture relationships, and gradually upsell those customers into higher-ticket programs. Low-ticket items can serve as a gateway to higher-value offerings once you’ve established your brand and built trust with your audience.

However, if you’ve already built a solid foundation and you know the value you bring to your clients, high-ticket offers could be the best choice. High-ticket coaching allows you to work with fewer clients while delivering a more personalized and impactful experience. It’s a great way to scale your income without the constant pressure to sell at a lower price point.

A Balanced Approach:

Many successful coaches opt for a combination of both strategies. You could start with low-ticket offers to build your audience, and then gradually transition to high-ticket coaching as your reputation grows. By offering a range of pricing options, you can cater to both new prospects and those ready to invest in premium services.

At the end of the day, it’s all about aligning your offers with your values and goals. Whether you go for high-ticket or low-ticket offers, the key is delivering consistent value and building lasting relationships with your clients.

Want Help Crafting Your Offer?
If you're ready to take the leap and design a coaching offer that aligns with your expertise and goals, I'm here to help. I’ve worked with hundreds of coaches to help them build and scale their online businesses, and I’d love to help you do the same.

Check out my free masterclass to learn how to create a high-converting coaching business online. In the masterclass, I’ll walk you through the strategies I used to build my first $1mm in revenue and show you how to take your coaching business to the next level. www.marnesemick.com/Masterclass