What Is Digital Marketing and How to Choose the Right Agency to Build Your Brand — Insights from Marne Semick

The world is growing rapidly toward digitalization; hence, in today's digital environment, digital marketing forms the backbone of brand growth and success for businesses. Whether you're a coach or consultant, creative entrepreneur, or small business owner, without a proper digital marketing strategy, you will be stuck and will not scale with soul. But what is digital marketing? And how do you choose the best digital marketing agency to bring your brand to life?

In this article, Marne Semick, a conscious business strategist and digital agency owner, breaks down what digital marketing is, why it matters, and how to partner with an agency that gets your mission.

What Is Digital Marketing? 

Digital marketing means getting to your ideal clients and selling them something through online channels such as websites, email, social media, and search engines. Digital marketing comprises several techniques like SEO (search engine optimization), content marketing, social media marketing, paid ads, and email, according to Investopedia. All those mean point at one goal: attract, engage, convert, and retain customers.

When asked what digital marketing is and what it does, here is the simple answer: simply meet your dream client with content and technology where they are already online.

Why Is Digital Marketing Important? 

Consumers in today's world expect to search online for answers and make their choices. If your digital marketing is weak, then you have probably disappeared from their view. That’s why every coach and expert should understand what is digital marketing strategy is and implement it in a way that feels authentic and aligned.

Here’s what a strong digital strategy can help you do:

• Grow your visibility with SEO
• Attract dream clients through social media
• Build relationships with email campaigns
• Convert traffic into leads through smart funnels

What Do Digital Marketers Do? 

Digital marketers build, execute, and measure processes meant for measuring marketing campaigns digitally. Digital marketers might be regarded as a kind of creative storyteller and scientific analyst when attempting to answer what exactly they do. They will:

• Optimize your content for search engines
• Create landing pages for increased conversion
• Write email sequences and newsletters
• Track campaign performance and adjust accordingly

What Is a Digital Marketing Agency? 

A digital marketing agency consists of a team of professionals who craft the online marketing strategy for your project. So, in case you've ever asked yourself, What is a digital marketing company or what is a digital marketing agency, Simply put, it is a company assisting you in growing your digital. 

They offer services like:

• SEO
• Content creation
• Social media strategy
• Paid ad management
• Branding and web design

How to Choose the Right Digital Marketing Agency 

When you’re looking for a partner to grow your brand, Marne says focus on alignment, experience, and transparency. Her checklist is: 

1. Alignment with Your Mission: Do they understand your brand, your audience, and your goals?
2. Experience with Your Industry: Do they work with coaches, creatives, or conscious businesses?
3. Clarity in Services: Can they explain what digital marketing services they provide and how they’ll help you grow?
4. Case studies: Do they have real results or positive reviews from the clients that they can show you?
5. Communication: Are they gonna keep you updated and involve you in the process?

If you’ve ever Googled “why hire a digital marketing agency,” here’s the deal: the right partner saves you time, sharpens your message, and makes everything you do work harder for you.

Common Questions Answered 

Here are some FAQs Marne hears from clients:

• What is digital marketing?
  It’s the art and science of growing your brand online, search, social, and email—meeting your audience where they already are.
• What is SEO in digital marketing?
  SEO gets you seen by the right people by ranking your site higher in search results. 
• What do you know about digital marketing?
  It’s not random tactics, it’s strategy. The best marketing connects your message with your mission.
• How does digital marketing work?
  Show up, deliver value, build trust, and growth follows.

Client Results from Working with Marne 

Clients who work with Marne and her agency often experience:

• 5x increase in qualified leads from SEO
• 300% growth in Instagram engagement through content strategy
• $25K+ in sales from a single digital funnel
• Consistent, aligned branding that attracts ideal clients

Marne’s Business Launch For Coaches Package 

If you're a coach or expert ready to launch or scale your business online, Marne's comprehensive Business Launch For Coaches Package is the ultimate all-in-one solution. This package combines her Kajabi Essentials and Marketing Domination packages into a full-scale business incubator. You'll receive:

• A custom Kajabi build with all the tech done for you
• A full suite of SEO and paid ad services (Google, Facebook, Instagram)
• 60 social media posts + 15 reels per month
• Weekly strategy calls and VIP WhatsApp access
• Access to Marne’s entire digital library of 100+ hours of marketing content

This package is designed to give coaches and service-based experts everything they need to launch powerfully and scale quickly—with no guesswork.

Learn more and apply today: Business Launch For Coaches Package.

Digital Marketing Services Offered by Marne’s Agency 

Marne’s digital marketing company offers full-service support, including:

• SEO and blogging
• Email marketing sequences
• Paid ad campaigns
• Website and funnel builds
• Brand positioning and messaging
• Weekly strategy calls

Whether you're a new coach or a seasoned expert, Marne’s team creates a customized digital marketing strategy that aligns with your vision and goals.

Conclusion: Scale with Strategy and Soul 

If you’ve been wondering what digital marketing is, explain with examples or what digital marketers do, now you know it’s more than just hashtags and ads. It’s a system for growth—and with the right agency, it can feel easy, empowering, and aligned.

Marne Semick and her team specialize in helping coaches, experts, and online businesses launch and scale through conscious, conversion-focused marketing. Marne delivers results with heart, whether looking for SEO help, paid advertising, or a done-for-you launch system like the Business Launch For Coaches Package. 

Book a call to learn how the right digital marketing strategy can turn around your brand today.