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Fashion stylist makes 683% ROI on ads

google ads May 02, 2026
 

Case Study: Fashion Stylist Makes 683% ROI from Google Ad spend in April
Client: Karima El-Hakkaoui

Niche: Personal Stylist

Program: Kajabi Essentials Package + Bundled Marketing Package (SEO + Google Ads)

Result: First high ticket sale within 8 weeks of launch and nearly a 700% return on her ad spend — fully through Kajabi. 

Let’s dive in...
The Situation
How would you like to make 700% on your money?

Not a bad return for just launching her business...

Here's the situation.

Karima came to us with expertise as a fashion stylist.

She had the credentials.

She was the Creative Director for some of the world’s most iconic fashion and beauty brands, including Harrods, Estée Lauder, Clinique, and Cosmopolitan.

She had the drive.

Karima has an all-in attitude; "I'm doing this."

She was coachable.

"Just tell me what to do and I'll do it."

What she didn’t have was a cohesive, strategic digital platform that:

  • Clearly positioned her authority
  • Structured her offer properly
  • Guided h
  • ...
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Deep Within Your Soul Is Where Your Abundance Lives

There’s something I see over and over again when coaches and experts come to me.

They have incredible ideas.
A book they want to write or promote.
A course they want to launch.
A deep desire to help people.

And there’s this moment… where inspiration hits.

✨ An idea is born.
✨ A calling is felt.
✨ A path begins to unfold.

And it’s exciting. It’s energizing. It feels like this is it.

But then…

Things slow down.

Confusion sets in.
Marketing feels overwhelming.
Tech feels complicated.
And suddenly, what once felt magical… starts to feel frustrating.

It’s Not a Business Problem

Here’s the reframe that changes everything:

👉 You don’t have a business problem.
👉 You have a clarity problem.

Your business is simply a reflection of what’s happening internally.

When you’re unclear:

  • your messaging is unclear
  • your offer is unclear
  • your audience feels it

But when you become deeply clear on:

  • who you are
  • what you do
  • who you help

Everything begins to align.

Step 1: Build ...

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How to Market Your Online Course for More Sales

digital courses marketing Apr 22, 2026

Because creating the course was only half the work.

Let's be honest for a second. You spent weeks, maybe months, building your course. You recorded the lessons, designed the materials, set up the platform, and finally hit publish. Then you sat back and waited for the sales to roll in. And then nothing. Just the sound of crickets and a dashboard showing zero enrollments.

If that sounds familiar, you are not alone. This is the moment most course creators realize something important: building a great course and knowing how to market your online course are two completely different skills. The good news is that marketing is learnable. And once you understand how it actually works, everything changes.

Your Audience Cannot Buy What They Cannot Find

The very first thing to understand about marketing your online course is that visibility comes before everything else. Before conversions. Before testimonials. Before revenue. If the right people do not know your course exists, nothing else mat...

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50 Highly Profitable Online Course Ideas in 2026

digital courses Apr 17, 2026

Your complete idea bank for building a course business that actually makes money.

The only requirement for you to start your first paid course as an instructor is to develop a wonderful course concept and show dedication to bringing it to life. The good news about online course ideas is that they exist all around you because they hide within your professional knowledge and your everyday activities, and the inquiries that others direct towards you. The challenge is not finding ideas. The challenge requires us to choose between multiple options that show potential to solve actual customer requirements because they have demonstrated market demand from actual customers.

The profitable online course ideas that consistently generate income all share one thing: they solve a specific, painful problem for a specific group of people. People do not succeed with broad courses because their content applies to everyone. People achieve success through targeted courses because these programs match t...

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How to Launch an Online Course Successfully in 2026

digital courses Apr 13, 2026

Launching something new is always exciting and terrifying at the same time. You've spent months, maybe years, building expertise in your field. You've answered the same questions over and over. You've watched people struggle with problems you know exactly how to solve. And somewhere along the way, the idea hit you: I should turn this into a course. The good news is that deciding to launch an online course in 2026 is one of the smartest moves you can make as a business leader. The even better news is that this guide will show you exactly how to do it right.

The e-learning market is not slowing down. Learners across every industry are spending more time and money on self-paced education than ever before. But here's the reality: the market is also more crowded than it used to be. Simply recording a few videos and throwing them on a platform is no longer enough. The people who win in 2026 are the ones who approach their launch online course strategy with intention, preparation, and genuin...

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How to Create an Online Course from Scratch

digital courses Apr 07, 2026

Whether you're monetizing expertise, scaling your team's skills, or building a new revenue stream, here's everything you need to go from blank page to fully launched course.

There's a moment every business leader and expert eventually faces, where you look around and realize that the knowledge locked inside your head, your team, or your organization is worth far more than you're currently sharing with the world. You've solved problems others are still struggling with. You've built systems that took years to refine. And yet, all of it stays trapped within four walls or a single consulting call. The decision to create an online course is often the turning point where that expertise gets transformed into something scalable, sellable, and genuinely impactful. But where do you actually begin?

This guide isn't for hobbyists or side-hustlers looking to slap together a few videos. It's written for leaders, founders, consultants, executives, and domain experts who want to build something wort...

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Top 3 Things To Scale Your Coaching Business (Without Burning Out or Over Complicating It)

awake coach coaching scale Mar 31, 2026

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How Social Media for Small Business Drives Daily Sales

social media marketing Mar 25, 2026

The current digital environment enables businesses to explore marketing methods beyond their established traditional practices. Through Instagram, Facebook, and TikTok, brands now possess new methods to establish connections with their target audiences. Social media for small business has become an essential tool because they enable companies to achieve daily revenue growth and establish sustainable development. 

This system provides businesses with complete control to maintain their brand presence while staying relevant and maintaining customer connections. As customers spend more time on their devices, they encounter online brand advertisements throughout their entire day. 

Leveraging Social Media for Small Business Success

Successful small businesses need to establish strong visibility because it functions as a critical determinant of their achievements. The limited financial resources of small businesses make it challenging for them to keep pace with larger market competitors. 

...
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Why SEO for Small Businesses is the Key to Growth

business seo Mar 16, 2026

A business needs to establish an online presence because today's world operates through digital platforms. Online customers now use the internet to search for every type of product, which includes both local services and international items. SEO for small business has become essential because it enables them to achieve their growth objectives while maintaining their business operations. 

This method enables companies to establish their presence in the market, helping them gain trust from customers while attracting their desired clientele without depending on paid advertising. The increasing number of online competitors has turned business visibility into one of their most important resources.

How SEO Levels the Playing Field for Small Businesses

Small businesses compete against larger companies, which have access to greater financial resources. Small businesses can achieve equal business competition through SEO, which provides them with equal business chances. 

This approach enable...

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How Affordable SEO Services Can Boost Your Business Fast

digital marketing seo Mar 10, 2026

The process of establishing an online business faces difficulties because businesses must compete with numerous other companies. The search engine optimization process creates challenges for multiple businesses because they need to increase their online presence to reach customers who would never find their products. The implementation of affordable SEO services creates significant advantages for businesses. 

The services help businesses establish better visibility, which allows them to reach their target customers and achieve faster business growth without making large marketing expenses. Businesses that operate in the present digital environment need to establish their online presence through SEO, or else they will miss valuable chances to connect with potential customers.

Why Affordable SEO Services Are Essential for Modern Business Growth

Many entrepreneurs believe search engine optimization is expensive and only meant for large corporations. In reality, modern affordable servic...

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